OpenAI Announces Advertising in ChatGPT and Launches ChatGPT Go Tier

Summary

OpenAI announced on January 16, 2026, that it will begin testing advertising in ChatGPT for free and Go tier users in the US. Ads will appear at the bottom of answers when there is a relevant sponsored product or service based on the user's current conversation. Ads will be clearly labeled and separated from organic answers. The company stated that ChatGPT's responses will not be influenced by ads and that it will "never" sell user data to advertisers. Ads will not appear in accounts where users