IAB Tech Lab Hosts Agentic AI Roadmap Webinar for Digital Advertising Standards

Summary

On January 28, 2026, IAB Tech Lab hosted a public webinar titled "Reviewing the Agentic AI Standards Roadmap," presenting its framework for how the digital advertising industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. The roadmap, originally released January 6, 2026, defines a practical path to enable secure, interoperable agentic execution across digital advertising without rebuilding foundational infrastructure. K