Anthropic Runs First Super Bowl Ad: "Build What Matters" Campaign

Summary

Anthropic aired a 60-second Super Bowl commercial — "Build What Matters" — marking the company's first major consumer advertising campaign and a significant shift in brand strategy from research-lab positioning to enterprise/developer platform identity. The ad featured real engineers from Workday, Accenture, and a healthcare startup describing how Claude agents handle complex multi-step workflows, with the tagline "The AI that does the thinking so your team can do the building." The ad is signi