OpenAI Launches Advertising in ChatGPT for Free and Go Users

Summary

OpenAI on February 9 announced it is beginning to test advertising in ChatGPT in the United States, targeting users on its Free and Go subscription tiers. Paid subscribers — Plus, Pro, Business, Enterprise, and Education — will not see ads. The move marks a significant shift in OpenAI's consumer monetization strategy and directly contradicts the positioning Anthropic had staked out in Super Bowl advertising, where Anthropic mocked the concept of AI-integrated ads with actors playing glassy-eyed