Google Launches Agentic Commerce: AI Agents Handle Full Purchase Transactions via Universal Commerce Protocol

Summary

Google launched agentic commerce capabilities through the Universal Commerce Protocol (UCP), allowing US shoppers to buy items from Etsy and Wayfair directly within Google's AI Mode in Search and the Gemini app. The UCP-powered checkout will soon extend to Shopify, Target, and Walmart. AI agents are now handling full purchase transactions — from product discovery through checkout — without human intervention at the point of sale. PYMNTS reports that AI agents are becoming "the new power brokers