Survey Finds Generative AI Adoption Outpacing Agentic AI Among Marketers

Summary

A MediaPost report highlights a significant adoption gap between generative AI and agentic AI among marketing organizations. According to survey data, generative AI leads agentic AI across key infrastructure areas: 65% vs. 37% for responsible AI guidelines, 72% vs. 37% for system integration tools, and 71% vs. 39% for shared customer data platforms. The gap suggests that while organizations have embraced generative AI for content and workflow tasks, the more autonomous capabilities of agentic AI