Enterprise Leaders Face Growing Pressure to Demonstrate AI Return on Investment

Summary

A sponsored article by OpenText published on Business Insider highlights a significant shift in enterprise AI funding dynamics: boards and executive leadership are no longer willing to fund AI initiatives based on potential alone and are demanding measurable return on AI investment (ROAI). The piece argues that 2026 marks a turning point where organizations must move beyond pilot programs and demonstrate concrete business outcomes to secure continued AI funding. The article draws a distinction