Luma Launches Agentic Platform to Automate Ad Campaign Workflows Across Multiple AI Models

Summary

Luma has launched Luma Agents, an agentic platform designed to automate the brief-to-campaign workflow for the advertising industry. The platform coordinates complex creative workflows that previously required multiple tools and manual orchestration, automatically selecting and routing tasks to the best-suited AI model for each step. Supported models include Luma's Ray3.14, Google's Veo 3, OpenAI's Sora 2, Kling 2.6, Nano Banana Pro, Seedream, GPT Image 1.5, and ElevenLabs for audio, with the ab