OpenAI Expands Into Consulting as CX Leaders Face Potential Displacement
Published 2026-03-25Enterprise AI DeliveryMedium
Summary
OpenAI appears to be making a strategic move into consulting services, potentially positioning itself to advise enterprises directly on AI implementation — a shift from its core role as a model and API provider. This expansion into professional services could place OpenAI in competition with traditional consulting firms and systems integrators that currently help enterprises adopt AI solutions. The article also highlights growing concerns that customer experience (CX) leaders may be sidelined a
Alignment: Challenges current position
Related Positions: enterprise-ai-delivery.md, agentic-workflows.md
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