Most Companies Are Measuring AI ROI Incorrectly, Study Finds

Summary

BBN Times reports that approximately 73% of companies are failing to properly measure the return on investment of their AI initiatives. The article addresses common pitfalls in AI ROI measurement and outlines frameworks for what metrics organizations should be tracking to accurately assess the business impact of AI deployments. The piece highlights a persistent challenge in enterprise AI adoption: while organizations are investing heavily in AI capabilities, most lack rigorous methodologies for