Anthropic Launches Interactive Apps for Claude and Expands MCP Ecosystem with Salesforce and Ad Tech Partners

Summary

Anthropic has introduced interactive application capabilities to its Claude chatbot, building on its Model Context Protocol (MCP), an open-source standard for connecting AI applications to external systems. The article highlights MCP's growing adoption across industries, including its use as the foundation for the Ad Context Protocol (AdCP) — an industry standard for agentic advertising launched by Yahoo, PubMatic, Magnite, and others for automated ad media buying. Anthropic and Salesforce have