NVIDIA Argues Cost per Token Is the Definitive Metric for AI Total Cost of Ownership

Summary

NVIDIA published a blog post advocating that cost per token should be the primary metric enterprises use when evaluating the total cost of ownership (TCO) for AI infrastructure. The piece reframes the traditional TCO discussion — which typically centers on hardware acquisition costs, power consumption, and data center expenses — around the actual unit economics of AI inference and training workloads. NVIDIA's position is that raw hardware cost comparisons are misleading without accounting for th