Klarna Ships ChatGPT Shopping App Powered by Its Own Product Search MCP Server — 100M Products, 13 Markets

Summary

Klarna launched a ChatGPT Shopping Search app on May 20 that lets consumers describe a product in natural language inside ChatGPT and immediately see visual results with live prices, availability, and merchant offers — without leaving the conversation. The integration is powered by Klarna's own Product Search MCP server, which exposes ~100 million products and ~400 million merchant listings across 13 markets to ChatGPT through the Model Context Protocol. Klarna chief commercial officer David Syk